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THE BEGINNING OF GREATNESS
In the year 1949 Haji Sheikh Muhammad Shafi Sony along with his three brothers started manufacturing and exporting footballs all around the world. Mr. Sony along with his brothers priorly had ample amount of experience in the manufacturing bicycles and its different spare parts at their production facilities located both in west Pakistan and east Pakistan (now Bangladesh). While the Sony brothers were paving their way through the Football manufacturing and exports market, the whole Sialkot city was facing an increase in the demand for footballs due to the city’s high craftsmanship in this field. To gain a competitive edge in the growing market and expand their business, in the year 1963, Mr. Sony along with his brothers set up a state-of-the-art German bladder producing plant in Sialkot. This enabled them to further improve their quality of the footballs and meeting the customers’ requirements both responsively and efficiently. The higher quality products enabled the business to tap into markets such as Americas in the year 1964 for the first time and from there on the business continued to expand.
SONITRA
Soni Trading Corporation is a result of the business activities that begun back in the year 1949. As the business begun to flourish Mr. Sony and his brothers decided to divide the businesses among their children in order to maintain the efficiency and quality standards while meeting the customer’s demands. Therefore, Mr. Sony’s three sons begun working together manufacturing footballs, leather gloves and other fitness articles. Then in the year 1975, Mr. Sony’s sons decided to pursue individually their lines of business in which they specialized. Sheikh Muhammad Rafi Sony the second son of Mr. Sony, along with his wife and two sons incorporated Soni Trading Corporation. The business specialized in manufacturing fitness products as well as other team sports products. The company has always been a purely family owned business now being looked after by the fourth generation of the family.
“Sonitra” is derived from Soni Trading Corporation which further represents the family name “SONY”. The company strives to satisfy its customers by providing them with the highest quality sports goods. For this purpose, the company has two separate brands catering to the needs of the customers.
BABO
BABO Sports International was incorporated in the year 1995 for the sole purpose of catering to the needs of the customers demanding fitness related sports products. The brand remains as a daughter brand under the umbrella of Sonitra.
ASTARZ
AASTARZ (Double A - Stars) brand was established in the year 2000 with an aim to cater to local and international customers demanding high quality Cricketing products.

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