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It’s our 100th Year celebrations, I am pleased to present the new collection which has changed our company vision leading us to Technology and efficiency in all products. Recent unexpected demise of our Chairman and CEO has brought changes in the organizational structure. I leading my husband’s vision have taken the new role to guide and continue the path to success for Ali Trading. Further I would like to welcome our 4th generation in the family business. We take this opportunity to welcome Ameer Abbas Ali Shabbir to be the newest production executive. Ali trading is established in the sports good industry as a trustworthy partner since 1919. Our long-term relationship has been adhered with changing trends in sports industry and applying newer techniques which make Ali Trading the best partner. We now are fully competent to meet any demand of specialized Machine stitched, HYBRID and Heat Infused technology balls. Our strength in handballs has further elevated our position with introduction to Heat infused handball range. Further development and growth in composite area has been very progressive in launch of paddle rackets and newer field hockey construction range. Thanks to valuable experience gained by interaction with world class players we are able to bring innovation and through our R&D team we have set a whole new standard.

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