Description

Founded in 1952, Hico was the first ice cream company in Pakistan. The operation started as a small tricycle vending business with hawkers roaming the city of Lahore. The Hico jingle attracted both children and adults to devour what was at that time, Pakistan’s only ice cream company. Over the years, the operation slowly, but steadily expanded. In the early 2000’s the business was industrialized, with a shift of focus from distributing products through tricycle vending to selling them at retail stores. This shift brought about a massive increase in demand, compelling the organization to completely overhaul its supply chain. Small batch operations were transformed into faster and more efficient continuous processes. Warehouses and distribution hubs were opened in the major Pakistani cities. Refrigerated reefer vans were procured to ensure that the ice cream stayed at the optimal temperature from factory to warehouse to retail outlet. Hico is now available in 10,000+ outlets across Pakistan, and is aggressively expanding to new cities. From a production capacity of a few hundred liters in the early 2000’s, we now have a production capacity of over 100,000 liters per day. Our goal remains the same: produce the best quality dairy ice cream in the country.

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