Asif Rice is owned by an Agro based family having ancestral routes in the rice sector, from farming to retail distribution since 1962. Our journey started from Larkana, a city located in Sindh province of Pakistan. This city is known for its highest rice cultivation of many different varieties. Asif Rice over the time has established & equipped itself with cutting edge technologies, value added services and well-trained human resources throughout its rice growing, milling, processing and exports. We export variety of Basmati & Non-Basmati Pakistani rice, in all forms such as Brown – White – Parboiled and Steam rice to all regions. Our regular clientele is situated in 80 countries. We have also established our distribution and sales offices in different countries.